The Story Behind the Colts Anvil

As many of you know, I recently became a contributor for Indianapolis Monthly. Writing has always been something I’ve enjoyed, so I’m really excited about getting a chance to “write whenever you feel like it” (direct quote from my IM editors).

For my second piece, I wanted to focus on the phenomenon that is The Anvil. It’s only in its fourth season, but already The Anvil has reached icon status among sports fans in Indiana. I reached out to Colts Chief of Marketing, Roger VanDerSnick, to get some background on the conception of The Anvil and how/why it has taken our city by storm: